Application Timeline


Eligibility Requirements 


Eligible businesses must:

Be owned 51%+ by person(s) identifying as multicultural and/or person(s) of color
Be a for-profit business producing less than $1MM in annual gross revenue

Operate and/or conduct business in at least one of the following states: California, Florida, Illinois, Nevada, New York and/or Texas

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For full eligibility requirements, including restricted businesses, see the terms and conditions.

Questions? Read the FAQs for this grant 

Applications Now Open

Eligible small businesses selected as grant recipients will receive $20,000. Apply by sharing how a grant would provide economic relief and help grow your business.

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Applications For The Entrepreneurial Spirit Fund By SIA Scotch Are Open Now

Starting July 13, 2021, eligible small business owners can apply to The Entrepreneurial Spirit Fund by SIA Scotch. Twenty-five recipients will each receive a $10,000 grant, plus mentorship with Carin Luna-Ostaseski, the founder of SIA Scotch Whisky and a first-generation Cuban American entrepreneur who overcame a myriad of challenges during her entrepreneurship journey. Apply and share with us how a grant would grow your business and help you achieve the unexpected.

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  • July 13, 2021 – Applications open 9:00AM ET 
  • August 10, 2021 – Applications close 6:00PM ET
  • September 2 to 14, 2021 – Grant recipients notified and announced
  • October 8, 2021 – Grant recipients receive funds 

Eligible applicants must:

Be a citizen or legal permanent resident of the United States
At least 25 years or older as of September 14, 2021  

Be the owner or an individual who is legally authorized to bind the Business for purposes of participation in the Program

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ABOUT HELLO ALICE 

Hello Alice is a free platform that helps businesses launch and grow. Learn more at helloalice.com.

For technical assistance completing the grant application, contact:

For inquiries regarding SIA Scotch Whisky, please contact: SIAScotch@havasformula.com 

Wilmer Valderrama Endorses The Entrepreneurial Spirit Fund

“Throughout my career I have always pushed for inclusion and diversity in everything that I do. Supporting the progress and perseverance of multicultural entrepreneurs who are trying to achieve their dreams and disrupt the status quo is incredibly important to me. I’m so honored to partner with SIA Scotch Whisky on The Entrepreneurial Spirit Fund and I believe that their work will make a big impact, especially during these difficult times.” 

— Wilmer Valderrama, Activist, Actor & Producer 

Questions? Read the FAQs for this grant 

in partnership with

in partnership with

Questions? Read the FAQs for this grant 

Follow us on Instagram @siascotchwhisky

Questions? Read the FAQs for this grant 

The Entrepreneurial Spirit Fund by SIA Scotch

SIA Scotch Whisky is pledging $250,000 to support multicultural entrepreneurs

SIA is everything you’d never expect from a scotch whisky. Inspired by its founder’s journey as one of the first Hispanic entrepreneurs in history to create a scotch whisky brand, SIA has been challenging conventions since its 2012 launch on kickstarter.com. The brand has always had a vision to inspire others to achieve the unexpected, and now their goal is to provide small business owners of color with access to the capital, mentorship, and community that will enable them to take action, build stronger businesses, and have a positive impact on the economy. 

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